Specializing in PDA phones, GPS, iPod, MP3 players & related gears. A must-visit store for advanced PDA phones!


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Home > About Us

the company the culture
management team FG motto
our product range roadshows and events
retail channel the BIG questions
employee commitment our company profile


fresh gear - the company

Fresh Gear Sdn Bhd (FG), incorporated in July 2003, operates retail outlets specialized in converged mobile gadgets.

Since the soaring demand for converged mobile devices like PDA-based mobile phones or PDA phone, FG has placed most of our business focus and resources in positioning ourselves as the must-visit outlet for PDA phones. Today, more than 70% of FG's revenue derives from sales of PDA related devices and accessories.

FG has established itself as a prevalent player in the PDA Phone market of Malaysia. Our success is proven through strong backing from prominent principals like O2, HP and Palm.

Riding on this promising growth, we aim to establish a chain of concept stores throughout Malaysia. Currently we have chain of 6 point of purchase outlets throughout Klang Valley.


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fresh gear culture

FG does not have employees; we have team members - highly-trained retail assistants integral to our continued success.

To uphold FG's identity, we deem our team members as our greatest assets. The management strives to ensure that every member who stands in FG retail outlet reflects friendly and knowledgeable manner.

It is our policy to deliver the highest standard of professional service to every customer who walks through our door.


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management team

FG is founded by, Kenneth and Eddie, two self-motivated entrepreneurs with relevant professional qualifications and experiences. FG's dynamic growth is driven by the synergy of these two striving individuals and a team of proactive personnels.

director
kenneth lim

bsc. (hons) computing & information systems
associate financial planner, malaysia

system consultant

  • implement Retail & Wholesale & Accounting systems

data processing manager

  • pioneer team in setting up the Call centre of Standard Chartered Berhad group world-wide.

director
eddie so

Senior Manager

  • team Leader in a leading distribution house
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FG Motto


'delighting customers,
developing people
delivering budgets'


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our product range

Fresh Gear are proud to be the premium partner of the following pda phone / smartphone vendors:


widest range of PDA accessories in town

  • assorted PDA casing
  • memory cards
  • bluetooth accessories
  • screen protectors
  • sync & charge cable
  • stylus & cradles
  • car charger & misc.


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roadshows and events



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retail channel

1. FRESH GEAR flagship store

  1. location :low yat plaza (ground floor) 250 sq. ft.
  2. concept :one-stop-shop for pda phones, electronic gadgets, and accessories


2. GADGET ISLAND (Samsung Concept Kiosk)

  1. location :low yat plaza (2nd floor) kiosk
  2. concept :place to look for latest PDA Phones and cool electronic gadgets


3. FRESH GEAR (concept store) - January 2006

  1. location :sunway pyramid@digital centre (1st Floor)
  2. concept :one-stop-shop for pda phones, electronic gadgets and accessories

4. FRESH GEAR (kiosk) - June 2006

  1. location : mid valley@it world (2nd Floor)
  2. concept : concept kiosk

5. FRESH GEAR (concept store) - November 2006

  1. location :digital mall@section 14 (Ground Floor)
  2. concept :one-stop-shop for pda phones, electronic gadgets and accessories

6. FRESH GEAR future kiosk / outlet

  1. location : target: KLCC, One Utama, Berjaya Times Square
  2. concept : Concept kiosk / outlet


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the BIG questions

so why customers come to FRESH GEAR ?

  1. Established company specialized in PDAs / PDA Phones
  2. Continuous effort to provide better customer service
  3. FG team of experts who understand what we sell
  4. FG carries the widest range of PDA / PDA Phones & accessories
  5. FG strives to provide the best values to customers
  6. Delighting our customers with our commitment to customer satisfaction
  7. Multiple retail outlets to request for services
  8. FG has a corporate sales & marketing division which direct many corporate customers to our outlets.

so how profitable is FRESH GEAR ?

  1. Proven successful business model which produce promising growth in terms of company size.
  2. FG is a financially robust company with healthy cash flow and sustainable working capital. Fresh Gear has substantial amount of OD & LC facility from Public Bank in which will directly fuel our growth.
  3. From 2004 to 2005, the PDA Phone market increased 300% and this exponential growth is predicted to maintain until 2010.
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APPENDIX I - Employee commitment

delighting customers

  • be enthusiastic when dealing with customers
  • make & keep eye contact with customers
  • smile at every customers
  • demo product to customers
  • show customers to product
  • offer to order items if not in stock
  • be polite when answering the phone
  • make sure the shop floor is tidy & in order
  • consult with colleagues for information I do not know
  • offer alternatives (sources of information/contact numbers)
  • served customers like I'd like to be served myself
  • send customers away smiling
  • do a good job & be happy at it
  • acknowledge customers all the time
  • do everything in my power to help & find what a customer wants
  • be approachable
  • be friendly
  • be helpful
  • ensure all information given is accurate
  • offer alternatives if requested item unavailable
  • answer all questions and queries from customers
  • treat them with respect
  • make customers feel comfortable in the store
  • develop my product knowledge
  • ensure the till area is tidy & welcoming at all times
  • when answering the phone I will ensure I sound interested
  • use all available resources when dealing with any enquiry
  • process quickly & accurately to ensure stock is available for customers
  • contact customers as soon as their orders arrive
  • keep customers informed about their orders
  • dress smartly
  • say hello, goodbye, please & thank you to every customer I serve
  • learn as much as possible about all the different areas of the store
  • make sure they leave with something (be it products and knowledge)
  • think of good ideas to bring customers into store
  • always finish serving customers before moving to another customer / go for lunch
  • minimize the time any customer spends in a queue
  • pass on my product knowledge to customers
  • sort out any problems as quickly & stress free as possible
  • give full attention to every customer I serve
  • check every source of information before saying an item is out of stock

develop each other

  • if I hear something (news/info) I will tell anyone who doesn't know it
  • always carry out what you say you will do
  • pass on information and knowledge to others
  • always offer to help another member of staff if they are in difficulty
  • take the time to help a colleagues with any questions they have
  • assist colleagues by getting stock for them to speed up customer service
  • spend time supporting part timers / new staff in getting them up to speed with price changes, new stocks, etc.
  • contribute to staff meetings (idea's input)
  • training / looking after new staff
  • make new staff feel at home
  • give POS (point of sale) training to new staff

deliver budgets

  • make no till errors
  • ensure cash handling correctly
  • be aware of potential theft issues. Be vigilant & communicate to senior staff
  • always offer alternatives if requested stock is out of stock/unavailable
  • ensure all stock is in the right place at the right time
  • accurate booking on of stock
  • take care when handling stock
  • get returns done on time
  • deal with stock shortages immediately
  • make sure our customers are aware of all our special offers
  • ensure prices are correct on the sales floor

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our company profile

Download PDF file for more detail of Fresh Gear.

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In-Store Promo 

U-Mobile Prepaid Promo : Juice Up On A Refreshing 20% AirTime!!
(11-Oct-2008)

Appreciation From China's Embassy (FG SiChuan Charity Sales Drive)
(26-Jul-2008)

Charity Sales Drive for Si Chuan Earth Quake Victims
(13-Jun-2008)


TOP SELLING GEAR

 HTC Touch Diamond

HTC Touch Diamond

* FREE: Car Charger

 HTC Touch Pro

HTC Touch Pro

 Apple iPod Classic 120GB

Apple iPod Classic 120GB

more ...
TESTIMONIAL

"SIMPLY PROFESSIONAL"

Reliable and Fast! I'm impressed by their professionalism and service level, 2 Thumbs up.

Josh Chia, California


"FAST & PROMPT"

Very fast and prompt response from the company's professional employees. Before and after sales service was fantastic. Well done FG!!

Azlan, Malaysia

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